
Following the launch ceremony, the team announced they had adopted two villages near Madurai Sangampatti and Gandhi Nagar, to shoot in initially and then to provide basic amenities like school and proper roads among other things to the villagers for a year. 15,000, making it the most expensive invitation in Indian film history. The invitation was the size of a laptop and featured an 8-minute trailer of Kanthaswamy. For the event, a unique electronic invitation, made in China, was presented to guests who had been invited. The inauguration of Kanthaswamy took place on 22 September 2007 at the Devi Paradise theatre in Chennai. The film began filming a pre-launch trailer, the first of its kind in Tamil cinema, to be screened at the launch, with Hari, Susi Ganesan and fashion designer Chetan travelling to Malaysia to look for Hollywood-inspired costumes. The film's first photo shoot was carried out in June 2007 at Muthukadu near Chennai featuring the lead actors. However, due to Vikram and Shriya's projects, the film was delayed and the first schedule was postponed to July 2007. Soon after the announcement Shriya Saran, who was acting in Sivaji: The Boss at the time was chosen to play the heroine. In January 2007, early reports suggested that Kalaipuli International were set to make a film starring Vikram directed by Susi Ganesan, titled Kanthaswamy for a release during Diwali 2007.

Mahendran as Ganganathan, PPP's assistant


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He tricks Subbalakshmi into revealing the password and answers for the security questions indirectly. Kanthaswamy finds Subbulakshmi's family bank account password in which the black money is illegally saved.
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In a series of twists, the police inspector is able to bring out the truth that the CBI is involved in the role behind the secret work of helping the needy people, though he could not be able to confirm it. In a parallel comedic role, Thengakadai Thenappan is also sought after by a local police inspector who tries to solve the mystery of "Lord Muruga saving the people". Eventually both fall in love with each other. This forms as a cat-and-mouse chase between the two. Kanthaswamy, knowing her real intentions, plays along. So she goes after Kanthaswamy to seek revenge by pretending to be in love with him. Ponnusamy's daughter PP Subbulakshmi gets angered by the news that her father is sick.

Ponnusamy pretends that he has a stroke to escape questioning by the police. During a CBI raid, he discovers a stash of black money owned by Pallur Paramajothi Ponnusamy aka PP Ponnusamy, a rich and corrupted entrepreneur, and his partner Rajmohan. Kanthaswamy is a CBI officer in the Economic Offences Wing, and along with his friends, grants the wishes of the needy who write letters to the great Lord Muruga temple by disguising as an anthropomorphic rooster superhero known as Kanthaswamy.
